Charm, character, personality-- call it what you will, it's that special something that turns "no" into "yes," closes the sale, and makes others want to go that extra mile! Learn to unleash your own powers of persuasion.

Contents note continued:Knowing the Purpose and Benefits -- Speaking Clearly -- Checking Your Attitude -- Smiling and Having Fun -- Treating the Other Person with Respect -- Tuning Your Antennae -- Eliminating Distractions -- Asking Questions -- Speaking to Several People at Once -- ch. 18 Ten Essential Instruments for Your Persuasion Toolkit -- Rapport -- One-to-One Engagement -- Empathy -- Integrity -- Fine-Tuned Senses -- Flexibility -- Clear Outcomes and Goals -- Dynamic and Adaptable Body and Voice -- Credibility -- Creative Win-Win Solutions.